World’s #1 Model Positioning & Aggressive Benefit Professional Spills The Beans After 40 Years.
Study From Actual Life Madison Avenue Company ‘Mad Man’ Marty Marion:
The Insider Secrets and techniques, Methods & Ways That Solely The World’s High Manufacturers and Companies Had Entry To UNTIL NOW!
Be part of My Grasp Course Now, And Study The Positioning Secrets and techniques Your Opponents Don’t Need You To Know
Positioning Science is probably the most highly effective technique in any marketer’s toolkit by far. My new MASTER COURSE in Positioning is uniquely created for businesses, model homeowners, consultants and entrepreneurs in each area of interest.
Because the creator of The Positioning MatrixTM – the world’s first mathematical mannequin for making a model’s positioning platform – I actually ‘wrote the ebook’ on aggressive benefit technique to take large market share away out of your rivals, completely dominate your class and explode your income. AND I’M TEACHING IT ALL IN MY POSITIONING MASTER COURSE.
Positioning is the science behind each main model in each class. It’s the rationale why EVERY chief of their class IS the chief in that class.
Positioning is the way you completely management client and shopper ‘shopping for choices’ about your model, company or service in your favor and away out of your rivals.
Should you don’t utterly management your positioning, your rivals will do it for you, and it gained’t be in your favor. In actual fact, they’re doing it proper now. Each. Single. Day. Positioning is the ONLY method to cease this quick.
I’ll present you learn how to take management instantly and maximize your shopper and buyer income and ROI large time.
In my Grasp Course I’ll be doing LIVE 90-minute intensive teaching periods each week for 24 weeks revealing the methods and techniques your rivals don’t need you to know. This isn’t newbie degree stuff you’ve heard earlier than.
This Grasp Course may also embody 6 full hours on ‘The Weaponization of Promoting and Advertising‘ – a topic I’ve solely taught to my personal purchasers. It’s a serious evolution on the earth of promoting you can’t afford to disregard or be blind to. I’m going to show you learn how to see if it’s getting used towards you, learn how to defend towards it, and particularly learn how to use it – with integrity – on your company and your purchasers.
My Positioning Grasp Course will depart no stone unturned with actionable methods and techniques in each lesson. That is by far probably the most superior and intensive program I’ve ever taught, and I’ll NOT be educating this once more.
About Me: Marty Marion
With near 40 years of expertise as a principal and senior govt of two of the world’s largest promoting and advertising businesses (suppose ‘Mad Males’ within the heyday of promoting), and having consulted to and directed extremely profitable model positioning, strategic planning and digital advertising applications for businesses and main manufacturers in virtually each area of interest, I’ve a novel experience in model positioning technique that may make a huge effect in your backside line. And I’m able to share it now with you.
I’m the creator of The Positioning MatrixTM, the world’s first mathematical mannequin for making a Positioning Platform, and I nearly invented the science of utilized de-positioning for promoting and advertising. I’ve been utilizing this efficiently for the advantage of my personal purchasers for years, and now it’s accessible for you and your model, consultancy or company (and your purchasers too!).
Lesson 1: The Core of Positioning & De-Positioning
YOU’LL LEARN: What’s Positioning; What’s De-Positioning; A New Mannequin of Understanding Aggressive Benefit; What Each Main Model Does The Identical; The Core Instruments of Positioning Masters; Q&A Session.
Lesson 2: The Positioning Platform
YOU’LL LEARN: What’s the Positioning Platform and How is it Used; Why the Positioning Platform is so Vital for Advertisers and Entrepreneurs; The Construction of a Highly effective Positioning Platform; Said vs Implied Positioning Parts; Instance of a Good Positioning Platform; Q&A Session
Lesson three: The Positioning Matrix™
YOU’LL LEARN: What’s the Positioning Matrix™ and How is it Used; What are the four Important Parts; What are the four Advertising Environments; What are Hybrid Advertising Environments; Finishing the Positioning Matrix and Weighting the four Important Parts; Q&A Session
Lesson four: Class Courses, Why They At all times Win, Easy methods to Create Yours
YOU’LL LEARN: What’s a Class Class; Why Making a Class Class is the Most Highly effective Tactic for Positioning and De-Positioning; Completely different Varieties of Class Courses; Why USPs, Niching Down, and the ‘Huge Concept’ Result in Failure; A Assessment of Class Class Examples, and an Evaluation of Why They Work; Q&A Session
Lesson 5: ‘Model’ vs ‘Branding’; Competitor vs Competitors (Sure, They Are Completely different!)
YOU’LL LEARN: Why ‘Model’ is Not ‘Branding’, and ‘Branding’ is Not ‘Positioning’; The Vital Distinction Between Opponents and Competitors; Why You Have to Place In opposition to Opponents and Competitors Otherwise; Easy methods to Determine Your Actual Opponents (it’s Not Who You Suppose); Easy methods to Consider Your Present Model and Positioning Indicators; Q&A Session
Lesson 6: Doubt And Dissatisfaction – The Two Vital Movers, Easy methods to Create Them
YOU’LL LEARN: The Ideas of Binding, Un-Binding, and Re-Binding; Utilizing Doubt and Dissatisfaction: The Solely Two Ways to Transfer Your Targets From the ‘Outdated’ Means (Your Opponents) to Your Means; The Query Tactic to Stimulate Consideration; Actual Life Examples Of Doubt And Dissatisfaction In Promoting; Q&A Session
Lesson 7: Model Positioning Ladders and the Variance of Positioning Affect
YOU’LL LEARN: The Relative Energy of Completely different Varieties of Influences and Influencers; Why Private Expertise is Vital and Easy methods to Generate it; The 4 Varieties of Wants and Wishes That Management the Shopping for Determination; How To Speed up Shoppers and Shoppers to Make Shopping for Selections; Q&A Session
Lesson eight: Model and Positioning Traps You Are Making; Easy methods to Keep away from Them; Easy methods to Repair Them
YOU’LL LEARN: What are Model Traps; Why Model Traps Could be Interesting and Deadly; The Model Extension Entice; Actual Life Instance of the Model Extension Entice; The Tagline Entice: Is Yours a Entice or a Treasure; Easy methods to Keep away from these Traps, and Easy methods to Repair Them if You’re Already in Them; Q&A Session
Lesson 9: Controlling The Determination-Making Course of – Half 1
YOU’LL LEARN: Why Drawback Recognition is the Key to Client and Consumer Shopping for Selections; Easy methods to Stimulate Drawback Recognition Quicker and Decisively; The four Classes of Wants, Ache Factors and Wishes; Easy methods to Insert Your Model Into the Client and Consumer Determination-Making Course of; What’s the Magnificence Contest Impact and Easy methods to Win It; Q&A Session
Lesson 10: Controlling The Determination-Making Course of – Half 2
YOU’LL LEARN: Inducing the Consumer Determination-Making Course of; Info Discovery vs Consideration; Overcoming Pre-Conceived Beliefs; How Shoppers and Shoppers Understand Danger and Value in Each Shopping for Determination and Easy methods to Play This to Win; Actual Life Advertisements That Management the Client and Consumer Shopping for Determination; Q&A Session
Lesson 11: Controlling Perceptions, Beliefs and Interrupts
YOU’LL LEARN: Why Micro-Perceptions and Micro-Experiences Management the Shopping for Determination, and Easy methods to Create These; The Variety of Steps within the Client and Consumer Determination-Making Course of and Why You Can’t Change This; The Affect of Timing Between Shopping for Consideration Steps and Easy methods to Speed up it Successfully; Avoiding the ‘River of No’ Entice; Utilizing Positioning to Get Shoppers and Shoppers to Completely Say Sure; Q&A Session
Lesson 12: The Positioning Venn Programs
YOU’LL LEARN: Why Present ‘Model Lifecycle’, ‘Model Constructing’ and ‘SWOT Methods’ are Unsuitable and Harmful; Utilizing the Positioning Venn System to Determine Your Final Positioning and De-Positioning Alternative; Easy methods to Make Positive You’re Not Overlapping Your Opponents’ Positioning; Easy methods to Use the ‘Candy Spot Venn’ to Determine The place You Should Emphasize De-Positioning Over Positioning; Q&A Session
Lesson 13: Positioning in Promoting and for Companies
YOU’LL LEARN: How the Masters of Promoting Use Positioning to Create and Scale to Billion Greenback Manufacturers; Examples of Advertisements That Modified the World; Actual Examples of Fb Advertisements That Work and Some That Failed, and Why Positioning Makes the Distinction; The Tactic of Linear Connectivity in Promoting; How Companies of Any Dimension Can Adapt These Methods and Ways for Large Scaling Rapidly for Your Company and For Your Shoppers; Q&A Session
Lesson 14: Marty’s Non-public Consumer Positioning Workflow
YOU’LL LEARN: A Step-by-Step Walkthrough of Marty’s Private Positioning and De-Positioning Workflow; A Detailed Rationalization of Why You Have to Work Backwards, From the Outdoors-In to Win; The Precise Order of Steps You Have to Take to Craft Your Positioning Platform and Messaging to Get rid of Your Opponents; Q&A Session
Lesson 15: Extremely Superior Positioning and De-Positioning Ways
YOU’LL LEARN: The four Most Necessary and Highly effective Superior Methods and Ways to Obtain Positioning and De-Positioning To Get rid of Opponents Rapidly and Decisively; What’s the ‘Query Mark’ Tactic, and Easy methods to Use it; Easy methods to Adapt Your Present Model Indicators With out Having to Destroy Them and Begin All Over; Q&A Session
Lesson 16: Segmentation To Enhance Conversion, Stimulation and Retention
YOU’LL LEARN: The True Definition of ‘Segmentation’ – It’s Not About ‘Focusing on’; How Segmentation Improves Each Facet of Your Advertising and Promoting; How Information-Pushed Segmentation Saves Companies and Manufacturers Time and Cash and Will increase Each AOV and LTV; 13 Segmentation Fashions to Select From (You Want Extra Than One); Creating and Utilizing the ‘Desire’ Tactic to Obtain Your Most Vital Segmentation Information; Q&A Session
Lesson 17: Positioning and The Acquisition Part
YOU’LL LEARN: The True Definition of ‘Acquisition’ – It’s Not What You’ve Been Taught; Why You Should Out-Sensible Opponents, Not Out-Spend Them and Easy methods to Do This Rapidly; The Actual KPIs for Acquisition That Truly Imply One thing; Easy methods to Incorporate Positioning Into Acquisition Advertising Throughout All Channels; Q&A Session
Lesson 18: Positioning and The Conversion Part
YOU’LL LEARN: What’s the True Definition of ‘Conversion’ – It’s Additionally Not What You’ve Been Taught; Why Conversion Should Be a Linear Extension of Your Acquisition Positioning Message; The Actual Affect of Conversion on Each AOV and LTV; The Energy of Positioning-Guided Conversion Ways in search engine optimization, PPC, Social Media and Influencer Advertising; Actual Life Examples of Profitable Acquisition-to-Conversion Positioning You Can Mannequin From; Q&A Session
Lesson 19: Positioning and The Stimulation Part
YOU’LL LEARN: What’s the True Definition of ‘Stimulation’ – Why It’s Extra Profitable When It’s Guided by Positioning Science; Why Stimulation is Your Most Worthwhile Focus and Why it Makes All of the Distinction to Your LTV and ACOA; How Stimulation Can Be Created and Scaled Rapidly and Constantly By means of Positioning-Primarily based Messaging; Actual Life Instance and Story of Large Stimulation Success From Marty’s Non-public Consumer Vault; Q&A Session
Lesson 20: Positioning and The Retention Part
YOU’LL LEARN: What’s the True Definition of ‘Retention’ – It’s Additionally Not What You’ve Been Taught; Why Retention Failure Can Kill Your Model, Service or Company, and Easy methods to Keep away from This; Easy methods to Plan for Maximized Retention and Maximized LTV From Day One; The Final Secret to Maximizing Retention You’ve By no means Heard Of; Q&A Session
Lesson 21 by means of 24: The Weaponization of Advertising and Promoting
A sequence of four reside coaching periods (6 hours) I’ve used solely with my personal purchasers and have by no means taught earlier than. That is a particularly provocative and controversial topic that may be massively highly effective when used correctly, or massively harmful if used for manipulation or misdirection. This module is ONLY accessible to Grasp Course Members.
Marty Marion – Model Positioning Grasp Course Comprises: Movies, PDF’s
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